race suits as worn by Katherine Legge, the first woman pilot in Formula E. Portrait by Isaac Newman. Art Direction by Cameron Webb.
Just prior to the curtain going up on a major new motor sport, Formula E, _andWebb were engaged to design the brand system and application for one of the ten inaugural race teams – Amlin Aguri.

The brief, to create a distinctive brand which would capture the hearts of fans and stand proud from the rest of the field.

Voted Best Car Livery by readers of Current E Magazine, the brand proved immensely popular with fans in their first season building a loyal social media following and great write ups from the press.
AMLIN AGURI RACING CAR LIVERY
PROMOTIONAL IMAGERY OF AMLIN AGURI TEAM PILOTS. Photography by Isaac Newman.
Formula E INAUGURAL SEASON launch video

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