A self-initiated project to redesign the identity for London’s Design Museum. With the museum moving home in 2016, the opportunity to refresh the brand seemed ideal. The solution removed clutter from the identity and focuses on introducing vibrancy and reflecting the value of design through the use of familiar motifs. In addition, the identity is adapted to improve way finding through a large and potentially confusing space.
Please note that this project was completed as part of a competition brief, and was not commissioned by the company featured or any associated companies.