As part of my role as Client Director at Radley Yeldar, we were presented with an opportunity by Kaspersky Lab to pitch ideas for this brief.
Collaborating with artist, Ben Eine, the store was live inside London's Old Street tube station for a period of four days. Needless to say we were successful, as was our outcome winning a number of coveted international awards.
Kaspersky Lab, Data Dollar Store campaign
Gold Medallion, New York Festival's Advertising & Marketing Effectiveness Awards (AME's)
The Drum B2B Awards USA 2018, Best PR campaign
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