The sponsorship and naming rights for the Thames Clipper fleet was useful in projecting brand reinforcement of KPMG’s market proposition. 85oo people use the service every day in London including commuters. Plus the fleet passes the buildings of some of KPMG's key competitors every 20 minutes.
All in all, the Thames Clipper sponsorship provided an high volume of daily brand impressions for KPMG, as well as high profile instances of brand awareness such as the Clipper fleets inclusion in the Queen's Golden Jubillee flotilla on the Thames. Further high value impressions have been derived from Thames based activity such as movies, news backdrops and television shows.