A new type of agency

We're not your traditional creative agency. We are value and strategy first. Responsive and focused – scaling to the unique demands of your brief.

Meet the Team

  • Cameron Webb

    FOUNDER | BRAND STRATEGIST

    Cameron Webb is a globally experienced, award-winning brand strategist with over 25 years of expertise in building and managing impactful brands across multiple industries and geographies. A trained designer, marketer, and brand manager, Cameron has held senior leadership roles at some of the world’s most respected organisations, including KPMG, where he served as Head of Brand (UK & Europe LLP), Amlin Plc, where he was globally Group Brand Manager, and Infinite Global, where he was Global Head of Brand & Creative.

    Cameron’s career spans both agency and client-side roles, giving him a unique perspective on delivering effective brand strategies. He has led high-profile projects such as global rebrands, flagship marketing campaigns, and major sponsorships, including the “Britain is GREAT” campaign for the UK Prime Minister’s Office and the Formula E sponsorship strategy for Amlin. His contributions have earned numerous accolades, including the DBA Design Effectiveness Awards Grand Prix and The Drum B2B Awards USA.

    As the founder of _andWebb, Cameron now helps ambitious organisations and senior leaders define and grow their brand equity to achieve commercial success. His expertise includes market research, brand activation, digital marketing, and leadership-level engagement. A graduate of Mark Ritson’s Mini MBA in Brand Management and Marketing, Cameron combines advanced strategic insight with practical execution to deliver measurable results.

    With a portfolio spanning professional services, technology, tourism, and more, Cameron is a sought-after speaker and consultant, offering deep insights into brand strategy, innovation, and growth. His ability to align brand objectives with business goals makes him an inspiring and authoritative voice in the world of branding and marketing.

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    Robert Mighall

    BRAND STRATEGIST

    Robert Mighall is a senior creative strategist, narrative expert, and C-Suite advisor with over 25 years of experience helping businesses and their founders shape and share their stories. A former University of Oxford professor and published author, Robert brings a unique blend of academic rigor and creative expertise to brand strategy, content creation, and corporate storytelling.

    Robert specializes in developing strategic narratives that simplify complexity, align brand storytelling, and drive business growth. His expertise spans content strategy, thought leadership, creative direction, and keynote coaching for founders and executives. He has worked with high-growth startups and scaleups across EMEA, APAC, and North America, helping them achieve brand and content leadership.

    His previous roles include Senior Creative Strategist at Botify and Creative Strategist at Radley Yeldar, where he honed his expertise in brand propositions, corporate narratives, and emotional storytelling.

    A four-time published author, Robert’s latest book, Only Connect: The Art of Corporate Storytelling, explores how narrative thinking can drive business advantage. His ability to connect strategic insight with creative expression makes him a sought-after speaker and advisor for businesses looking to elevate their brand and communications.

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    Rob Pilkinton

    CREATIVE STRATEGIST

    Rob Pilkinton is a seasoned creative leader with over 20 years of experience driving brand transformation and customer experience innovation. He specializes in brand identity, digital experience, and product design—blending strategic vision with creative excellence to deliver tangible business results.

    Rob has led design at some of the world's most influential organizations, including PwC, where he served as Head of Design, and Wolff Olins, where he worked as a Creative Director. His leadership has shaped global brands, redefined digital ecosystems, and enabled organizations to differentiate in competitive markets.

    With a deep understanding of the intersection between business strategy, customer experience, and design, Rob helps organizations harness creativity as a strategic asset—delivering solutions that not only engage audiences but also drive growth, loyalty, and long-term value.

Our Philosophies


  • We always consider the operating context – as it is now and how likely futures might look, so that you are not only prepared for the present but are fit for the future.

  • More often, as leaders, you’re told what people think you want to hear. We are straight-talking and honest in our views so that you can be confident in your decision-making – particularly when it comes to your or your organisation’s reputation.

  • We only know one way to get great results, and that’s by working side-by-side with you. Our processes are inclusive and collaborative throughout. No black box mysteries here.

  • We deliver for the realms of what’s possible. We only direct you towards what we mutually agree you can do, and offering a helping hand for the things you can’t.

Unleash Your Brand Potential