_andWebb is Cameron Webb's brand governance practice — thirty years spent running brand from inside organisations like KPMG and Amlin, now applied through a small network of trusted specialists, brought in project by project. You get direct experience behind every recommendation, not a handoff to someone more junior.
Cameron started on the creative side at KPMG, building a seven-person design studio from scratch and going on to lead a 40-person design function across four UK offices — including steering the firm's £23m outsourcing of that function to Astron (later RR Donnelley), a transition he helped negotiate and then had to make actually work without losing quality or continuity.
From there he became Head of Brand for KPMG UK & Europe, with governance responsibility across 28 countries — owning the brand and regulatory compliance process end-to-end, running a brand helpdesk and training function, sitting on global steering groups, and advising Board members directly on brand strategy across HR, change management, communications and client hospitality. He was UK creative lead on two global KPMG rebrands, and led the branding of the firm's £340m Canary Wharf headquarters.
In between, he served as interim Global Brand Manager for Amlin, the Lloyd's of London syndicate — building the brand governance and compliance system that held the brand together as it operated across international markets, alongside sponsorship strategy and a retained outsourced design partner.
He founded _andWebb in 2012, and has spent the years since applying that same governance discipline agency-side and independently — leading the brand practice at Infinite Global to £800k of secured work in ten months, running the Crowe Global account (and its brand launch and content programme) at Living Group, and delivering legal sector rebrands for HFW, Gordon Dadds and other firms. Most recently, he configured and launched Crowe Global's brand management platform on Corebook.
He's also spent the last two years building what most brand consultants only theorise about: a working AI Brand Governance Agent, powered by Claude and tested against real brand guidelines — proof that _andWebb's approach to governance isn't just documentation and training, but active tooling.
Over 20 years leading brand identity and digital experience, including as Head of Design at PwC and Creative Director at Wolff Olins — governance-relevant experience at the same scale Cameron ran at KPMG.
A former Oxford professor and four-times-published author, Robert makes sure the story stays consistent everywhere it's told — the narrative half of brand governance, not just the visual half. His latest book, on corporate storytelling, explores exactly that discipline.
Co-founder, alongside Cameron, of Brand for CxOs and Brand for Professional Institutes — programmes built specifically for senior brand and marketing leaders navigating the same governance questions this site is about.