In the high-stakes environment of modern business, growth is the ultimate objective for many organizations. Yet achieving that growth requires more than just ambition—it demands seamless collaboration between the C-suite functions responsible for driving it. Among these, the relationship between the Chief Financial Officer (CFO) and Chief Marketing Officer (CMO) is particularly critical. However, as highlighted by Google's recent The Effectiveness Equation report, the CFO-CMO partnership is often fraught with misaligned priorities, differing languages, and contrasting metrics of success.