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Coming to UAE in 2025

Brand for CxOs: Driving International Growth

Brand drives growth. Period. Don’t take our word for it, Forbes has the evidence.

As the UAE continues to strengthen its position as a global economic powerhouse – rising from 27th to 15th in Global Nation Rankings over the past decade – the opportunity for Emirati businesses to grow and expand internationally has never been more promising.

Delivered by global brand strategists _andWebb, in partnership with global professional business advisors Crowe UAE, our seminar, Brand for CxOs will share how each of the leadership team can leverage brand as a strategic asset to accelerate business growth and create lasting value in international markets – with each board member understanding their duty towards delivering a more powerful brand for your organization. Brand is more than just the CMOs responsibility, it’s everyone’s.

Key insights will include:

  • How to capitalize on the UAE's global reputation

  • Strategic approaches for building and protecting brand equity across markets

  • The critical role of brand for each member of your leadership team and their combined dynamic

  • Proven frameworks for evaluation and successful brand implementation

Please note: This is an exclusive event and seminar places are limited to ensure meaningful dialogue and networking opportunities.

Our five lenses of brand

Fives lenses of brand: Define, Understand, Localize, Optimize, Protect

Our team on stage

No strangers to the delivering powerful insights from the stage, our team have addressed global conferences, award dinners, and international business school students.